I run operations
from inside the seat.
Fixed-price AI builds for founder-led businesses. Shipped in weeks, not months. Start with a £750 audit — credits against any build.
Three builds. One audit. All shipped, not pitched.
The audit tells you what to build. The build ships in 2–4 weeks. The retainer keeps it running. Fixed scope, fixed price, no consulting hours.
A 6-page written audit. No call required to start.
An operator's view of what AI can do for your business in the next 12 months — and what it can't. Three things to ship in 30 days, a 12-month plan, and a section on what I'm explicitly not recommending.
Fill out a short brief. I do the analysis. You get the audit back, written and ranked by £-impact. No deck, no follow-up pitch.
Every five minutes you wait, you halve the chance of converting.
Inbound form fills, demo requests, replies to outbound — qualified, routed and booked into the calendar without anyone on your team touching them. First response in seconds, not hours.
If you're spending money on leads and watching them go cold, this is the build.
Your data lives in five tools. Your team trusts none of them.
One place your team can ask anything about the business in plain English. "What's our MRR by segment last month?" "Which accounts are at risk?" "How many tickets did we close on the Pro plan?" — answered from your live data, not a stale dashboard.
If your team spends an hour a day in spreadsheets just to answer questions, this is the build.
Your customers message on WhatsApp. This agent handles 60% of them.
FAQs, order lookups, booking changes, policy questions — handled instantly, 24/7, in your brand's voice. The hard ones get escalated to a human with full context. No lost threads. No "let me check and get back to you."
If your team is spending half their day answering the same ten questions, this is the build.
These systems don't stay static. Neither does the retainer.
Every build includes a monthly retainer. Here's why: AI systems that nobody monitors start hallucinating, breaking integrations, and giving stale answers. I don't ship things that embarrass you three months later.
The retainer is a fixed monthly fee with a fixed number of iteration hours. No timesheets, no surprise invoices. If your needs grow, we re-scope.
Annual option: pay 10 months upfront, get 12 months of cover.
Fixed scope. Fixed price. No consulting hours.
10% discount on the second build for existing retainer clients.
Founders running £1–10M businesses who'd rather ship one working system than sit through ten meetings about AI.
This works if
- You're spending money on leads and watching them go cold
- Your team answers the same customer questions fifty times a week
- Your data lives in five different tools and nobody trusts any of them
- You've tried AI experiments and watched every one die in pilot
- You want production software next week, not a roadmap next quarter
Not the right fit if
- You want a strategy deck, not a working system
- Your default fix for everything is "hire someone"
- You need a six-month consulting engagement with weekly steering committees
Numbers from the seat. Not from the deck.
Technical enough to build the things I recommend.
Saher Shodhan is an exited founder, senior operator, and hands-on builder. He's been in the founder seat, not the advisor seat. That's the difference.
A decade scaling operations where things break daily — Uber India launch team, Head of Ops at Urban Company, founded and sold Traktion (acquired by IDX, 2023), Interim COO during Cloud Cycle's European expansion.
Technical for an operator. Builds workflows and internal tooling himself in Claude Code, n8n, Replit and Webflow. When an ops problem needs software, it gets shipped — without your engineering team lifting a finger.
Based in London. Fixing operations across Europe.
What founders ask before reaching out.
How long does a build take?
2–4 weeks depending on the product. WhatsApp agent is fastest (2 weeks). Company Brain takes longest (3–4 weeks).
Do I need to be technical?
No. You need to give me access to your tools and be available for a couple of 30-minute check-ins during the build.
What tools do you use?
Claude, n8n, Replit, WhatsApp Business API, and whatever CRM/tools you already use. I don't introduce new tools your team has to learn.
Can I get multiple products?
Yes. Most clients start with the audit, build one product, then add a second 2–3 months later. 10% discount on the second build for existing retainer clients.
What if I want something not listed here?
Start with the audit. If your highest-leverage opportunity is outside these three products, I'll scope it custom. But 80% of what founder-led businesses need falls into one of these categories.
Can I cancel the retainer?
Monthly retainers cancel with 30 days notice. Annual retainers are non-refundable but transferable. I've never had a client cancel — the systems pay for themselves.
What happens if something breaks?
Retainer clients get a response within 4 business hours for critical issues. Without a retainer, you're on your own — which is exactly why every build includes one.
The audit tells you what to build. The build ships in weeks. The retainer keeps it running.
The cheapest way to find out whether one of these systems would pay back for you is to start with the audit.
30 minutes. No brief required. Just a conversation.
Pick a time. We'll work out whether your problem is one I can fix. No pitch, no pressure — and if it isn't a fit, I'll tell you inside the first ten minutes.